How to diversify an audience?

Despite all efforts our audience is mainly white, educated middle class. What strategies can we use to change this?

Posted on Tuesday, August 28th, 2012 by steirischer herbst.

Approach and progress

Following an idea of curator Gudrun Sommer, we started contacting youth centres in Graz to inform them about our documentary film program for children and teenagers. The idea was met with great interest. We are very delighted about the fact that in this way we can reach young people outside the school context and draw their attention to the programs offered by the steirischer herbst.…

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Posted on Friday, February 10th, 2012 by Hannah Ertl and Markus Boxler.

Status quo and perspective

Diversifying our audience: Reaching out to new and different groups of people that would enjoy our festival and building relationships that would result in them becoming a regular part of our audience.

The goal to interest an audience apart from the solid middle-class of educated cosmopolitan people for contemporary and experimental art seems to require particularly time, patience and endurance.…

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